Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Professional Whitening & Long-Lasting Odor Eliminator – Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)

From the brand

Where Luxury Meets Pet Care

We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients, pH-balanced formulations, and gentle, science-backed blends that nourish skin and coat from the inside out.

Customer Favorites

What problem are we solving?

We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family.

What makes our products unique?

We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent.

Designed for Sensitive Skin

Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast.

Itch Relief Formula

Professional Whitening Power

Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results.

Advanced Whitening Care

Waterless Grooming

Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water.

No-Rinse Dog Shampoo

Every Need For Every breed.

Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin.

Deep Clean for Big Dogs

Tailored for Every Need

Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash

Our Commitment to Quality

At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works.

Pro Size. Premium Power.

Formulated for professionals—our gallon sizes and concentrated blends give groomers the power and performance they need.

Professional Gallon Sizes

Total Pet Wellness

Lillian Ruff is your source for Total Pet Care — premium grooming, oral, and ear wellness in one line.

Total Ear & Oral Care

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.01 x 2.01 x 7.99 inches; 1.19 Pounds
Date First Available ‏ : ‎ October 11, 2016
Manufacturer ‏ : ‎ Premium Shoppe
ASIN ‏ : ‎ B01K3712K6
Best Sellers Rank: #5,810 in Pet Supplies (See Top 100 in Pet Supplies) #49 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars (1,697) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Unrivaled Brightening Formula: Say goodbye to dull fur with our Brightening pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time.
Calm & Relax: Indulge your dog with the pampering they deserve using our Brightening Shampoo, infused with natural coconut extracts. Turn every bath into a serene spa session, gently soothing your pet while effectively cleansing and brightening all coat colors. Delight in the calming coconut aroma that lingers, ensuring your pet emerges feeling refreshed and relaxed after every wash.
Less is More: With its concentrated violet pigments, a little goes a long way, Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care.
Made in the USA: Proudly manufactured in the USA to the highest standards, Our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.